“This shit is a Girl Blunt. I only smoke Girl Blunts.”
This list was created in collaboration with someone who pushed me beyond my laze to search for cannabis influencers of color with over 10k followers on Instagram. Instead, I searched for women of color. There were more than I’d imagined, but not enough.
Imagine searching for photos by typing “cannabis influencers” into the search bar and the results populate 200 options for you to browse. You want to be more specific, though. So, you filter the results to include people of color. Those 200 options are reduced by 81 percent.
Yep, 81 percent, which is the percentage of marijuana companies owned and operated by white men. Your results went from 200 cannabis influencers to 38. But, you still want to be more specific. You filter your results to include women of color in cannabis and fewer than ten populates.
And if cannabis businesses are whitewashed, cannabis advertising will be by default. Well, advertising in almost any industry is pasty AF. It wasn’t until companies recognized the power of minority money that marketing to people of color became an option. Even that initiative has been coming at us sideways with tone-deaf ads like that Jenner girl’s lil Pepsi commercial, those racist H&M hoodies, and the newest edition of blackface couture by way of Gucci.
Cannabis Influencer, Koi eloquently affirmed that there aren’t enough non-celebrity influencers of color in cannabis with a social following exceeding ten thousand. Consequently, this makes larger advertising and business opportunities hard to access. It’s almost as if Houdini’s running the show. Sometimes you see us. Sometimes you don’t.
So here are ten growing, cannabis influencers that are women of color to HIRE and PAY and follow and support and cheer on and love and shower with compliments and spam with notifications. Click their links. Repost their content. Be fed by their passion for cannabis. And again, hire them for paid opportunities.